Your sales team can now follow up with the visitors that don’t convert, while marketing can personalize your website based on firmographic information to drive up conversion rate. We enable B2B companies to identify the anonymous businesses that visit their website and personalize their experience. So, they can follow up with them as potential leads. This is highly useful to B2B businesses that want to know which businesses have visited their site. It’s especially helpful if a company has multiple locations, so you can target the exact one that is interested in your company. You can use this to then further research the company. When you use a company’s IP address, the company name, location, and more information is readily available. It allows you to find out what company an IP address represents and where you can find their contact information. This type of IP address lookup is typically referred to as an “IP-to-Company” lookup. Which is a corporate entity located in Ashburn, Virginia, USA. As a result, you can see information such as their business name, contact number, and date of registration.įor example, an IP address lookup for “72.21.215.90” tells us that this IP address is owned by. Websites like allow you to do a search for a specific IP address. However, some owners prefer to remain anonymous, so this information is not easily found. Since many websites don’t conceal their ownership, you can often look up this information to find the owner of the website. How to Find Out Who Owns an IP AddressĮvery internet protocol (IP) address is registered to an individual host or company. Not only can you conduct a reverse IP lookup to find hosts on a single IP address, but you can use it to search hosts across a variety of public IP addresses. What is a Reverse IP Lookup?Ī reverse IP lookup is a method for identifying hosts that have domain name system, or DNS, records associated with a particular IP address. This is important to remember as we go through the steps to turning an IP address into company information. However, businesses register their IP address to their company name, which means they are identifiable. So, you don’t need to worry, we can’t find out the exact websites you’re looking at. Personal IP addresses are registered as their internet providers. This means that it’s able to track what you are doing online. It has two main functions, the first being host or networking identification, and the second being location addressing. Essentially, an IP address is a string of numbers and periods that are attached to your internet usage. The term IP address refers to an internet protocol address. You can find this information by passing the address to a Domain Name System (DNS) server or by using affordable B2B lead generation tools. Before we dive into how to turn an IP address into company information, I want to go over what an IP address is. You can find the company and contact information for businesses that have visited your site as long as they have a public IP address. They are on your website, so they must have an interest in your company, right? Absolutely! Thankfully, there is a way that you can identify those website visitors by turning an IP address into company information. There is nothing more frustrating than logging into Google Analytics, seeing that you have hundreds of website visitors, but no conversions.
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